Our Approach

How we do it

We couple our diverse marketing products with a multitude of creative services. All aspects of the process are covered, from the design to the text to the photographs. We do the intensive, consultative work of an advertising agency without the added cost.

Photographer - Sue Masenheimer
Our staff photographer lends her creative abilities to a range of products, from advertisements to special sections. She works with clients to develop the best possible prints for their advertising/marketing purposes.

Marketing Copywriter - Andrea Albert
Our marketing copywriter provides writing and editing services for our range of products. Her regular duties include creating ad copy, writing business profiles and proofing upcoming publications, among others.

Research Manager - Courtney Cashour
Statistics, consumer trends and other information is required to create effective advertising campaigns. Our research manager provides this much-needed information, in addition to heading up our co-op program.

Marketing Manager - Krista Mercadante
Krista is the mastermind behind our many events and happenings. From coordinated affairs with area businesses to the marketing of new products, Krista and her team develop and execute successful promotions-based events.

The Internet Team - Keith Hartman (Regional Interactive Technical Manager), Chris Scheler (Regional Web Designer) and Steve Hoover (Online Video Producer)
Marketing campaigns aren't based on print ads alone. For web-based advertising products, our Internet team creates online and video ads for the growing online audience.